Adbrain for
Technologists

Adbrain for Technologists gives marketing and advertising vendors a seamless integration between their solution and the Adbrain Identity Platform. Offer innovative customer ID mapping capabilities to your customers and build new revenue streams for your business.

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Help Your Customers Win

Today’s customer journey is more fragmented than ever; spread across multiple devices, channels and platforms. This is a challenge for marketers striving to tell consumers a consistent story and deliver better marketing results.

Now you can help them solve this challenge and augment your own business at the same time with Adbrain for Technologists.

Leverage the World’s Leading Identity Platform

Adbrain for Technologists is a lightweight integration between your solution and the Adbrain Identity Platform. You receive direct access to billions of Adbrain device, channel and platform IDs that you make available through your existing solutions and new offerings. Adbrain enables you to deliver an array of marketing, advertising and analytics applications to help your users deliver more personalized, consistent messaging to consumers across devices, channels and platforms.

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Easy to Deploy

Adbrain is an easy-to-deploy, lightweight integration that requires minimal resources for a rapid time to market. It includes a range of development tools to facilitate quick and seamless integration, such as implementation guides, code snippets, and dedicated support from Adbrain’s team of data scientists.

Customer journey marketing is a strategic imperative to your customers.  Now with Adbrain for Technologists, you can help them succeed while opening new opportunities for your business.

Become an Adbrain Technology Partner

Media Buying Platforms

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Media Selling Platforms

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Measurement Platforms

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Audience Providers

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Media Buying
Platforms

Create new revenue streams and increase client satisfaction by offering innovative customer ID mapping solutions to your advertisers. Through a lightweight connection between your media buying platform and the Adbrain Identity Platform, gain access to billions of Adbrain device and channel IDs, which you can package into new targeting and measurement offerings for your advertisers.  

Adbrain unifies disparate customer data silos into a single view of each consumer so you can recognize individual consumers across devices and channels. This allows you to deliver more relevant, personalized campaigns for better advertising results and happier clients.

Adbrain does not have an ad network and we never compete for ad dollars. Our goal is to help you achieve results and grow your business.

Improve your campaign ROI

Gain increased visibility across the consumer journey, to focus your budget where it has the biggest impact.

Extend your audience reach

Grow your audience reach across devices and channels by capturing associated customer IDs for use in your campaigns.

Accurately attribute conversions

Accurately attribute conversions across devices and channels, to truly understand which drive the best performance.

Media Selling
Platforms

As an Adbrain partner, you can provide your advertisers a new level of targeting and measurement data and create new revenue streams. Through a lightweight connection to the Adbrain Identity Platform, you receive access to billions of Adbrain device and channel IDs which you can package into new targeting and measurement offerings.  

Adbrain unifies disparate customer data silos into a single view of each consumer so you can target consumers with more relevant, personalized campaigns regardless of the device or channel. Adbrain IDs can reside on your server for use with your real-time bidding system.

Adbrain does not have an ad network and we never compete for ad dollars. Our goal is to help you achieve better advertising results for your clients and grow your business.

Offer new premium products

Establish new revenue opportunities by offering advertisers premium targeting options including cross device targeting, cross channel targeting, enhanced customer views, true reach and frequency measurement, and advanced optimization.

Extend your audience reach

Identify impressions that belong to the same user across different devices and channels to increase your audience reach.

Accurately attribute conversions

Accurately attribute conversions across devices and channels to truly understand which drive the best performance and to drive high-yield optimization.

Measurement Platforms

As an Adbrain partner, you can provide your users advanced customer ID mapping capabilities directly through your platform. Through a lightweight connection to the Adbrain Identity Platform, you can access billions of Adbrain device and channel IDs which you can make available to users in a variety of ways for a wide range of targeting and measurement applications.

Marketers are collecting more customer data than ever but the data resides in walled silos based on various devices, channels and platforms that generate the data. By integrating with Adbrain, you can help your customers solve the fragmented identity problem, to differentiate from your competition and solve a top pain point for your users.

Offer innovative customer ID mapping capabilities

Integrate your platform with Adbrain and provide a range of innovative customer ID mapping capabilities available to your customers, including:

  • Holistic customer ID maps
  • Matching customer IDs across devices (mobile, tablet, desktop, channels (online/offline) and platforms
  • Device usage profiles that shows how your audience uses different devices
  • True reach and frequency metrics
  • Customer insight reports
  • Customer journey mapping
  • Match devices to a user without log-in data  
  • Conversion attribution (paid and organic)

Exceeding the highest privacy standards

Adbrain meets the highest standards of privacy and government regulations on data collection.
 Adbrain never identifies specific individuals or collects unnecessary data.

Audience Providers

Marketing organizations are striving to be data-centric in order to deliver personalized, relevant experiences to consumers throughout the journey.  Although marketers are collecting more customer data than ever, they must view the data in silos based on various devices, channels and platforms that generate that data. Marketers are forced to treat an individual consumer as several distinct people leading to wasted marketing spend, inconsistent messaging, and lost opportunity.  


Now you can help your customers solve the fragmented identity problem and create compelling new revenue opportunities for your company by integrating with the Adbrain Identity Platform. Through a simple, lightweight connection Adbrain provides you access to billions device and channel IDs, which you can package into new data offerings to attract new clients and grow revenue with existing clients.

Offer innovative new data products

Establish new revenue streams by offering clients high-value data products for innovative targeting and measurement applications, including:

  • Holistic customer ID maps
  • Matching customer IDs across devices (mobile, tablet, desktop, channels (online / offline) and platforms
  • Customer insight reports
  • Customer journey mapping
  • Conversion attribution (paid and organic)

Expand your data inventory

Identify device, channel and platform IDs associated with your current records, to expand your inventory and drive more revenue.



Resources

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