10 Cannes Commandments 2017

The build up to this year’s Cannes Lions has been punchy. The agency holding groups are reportedly scaling back, whilst the rapidly growing ad-tech fringe spin-off is attracting heat, with festival organizers clamping down on non-passholders and frowning on debaucherous yacht parties. But let’s not let that dissuade us from what remains a premier global advertising event for the industry’s elite.

Building on last year’s tips, and in homage to the late great Notorious BIG, here’s a guide for you to get your Cannes game on track, not your wig pushed back.

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