Cross-Device Data Sources
An overview of Adbrain's unique and diversified data sources.
Today’s consumer owns an average of 3.64 devices, according to Global Web Index. The surge in multi-device use presents real challenges for marketers looking to deliver a consistent, personalized experience across the journey.
The new multi-device customer journey has made it near impossible for marketers to recognize a consumer across the various devices he or she uses. We’ve been forced to market to devices, rather than to individual consumers.
Adbrain’s Identity AI™ links the various device IDs associated with a single digital consumer to create a Customer ID Map. Adbrain’s Customer ID Map provides a unified view of the customer so marketers can send relevant, personalized messages consistently across the journey.
Cross-device solutions provide a unified view of a consumer’s devices called a “device map.” A device map shows how different devices relate to each other by linking all the related device IDs back to one unique user.
Common “data features” are identified and hypotheses are built about how they can be used to identify cookies and device IDs that belong to the same user.
By using deterministic data sets, Adbrain trains and scores the accuracy of its matches creating precision rates that can be applied to matches.
Adbrain's machine learning algorithm is deployed on the full data set to create a highly precise and scaled Customer ID Map.
Adbrain's most popular implementation method not only looks up input data within Adbrain's Customer ID Map to identify matches but also maps your 1st party data. As a result, you are able to find linkages within your own data, expand your audience with Adbrain's data and there is no data wastage. Contact us to explore other implementation options and to determine which is the best for your organization.