Title: Clicks to Bricks: How Cross-Device Powers Today's Customer Journey
Webinar Date: Wednesday, December 7th, 2016
Duration: 40 Minutes
The average customer owns 3.64 devices, and 90% of retail transactions involve more than one device. The increase in internet-connected devices has drastically changed the customer journey resulting in a blend of digital influence and in-store behavior which undoubtably presents new challenges for marketers. Join Crystal King, Director of Channel Partnerships and Alisha Dsouza, Solutions Consultant from Adbrain to explore the following challenges:
Ian Gibbs, Data Marketing Consultant from On Device Research joins us to discuss the effectiveness of a cross-device campaign for a leading UK retailer which yielded a 50% increase in brand recognition and 45% increase in store visitation. Download now to learn how cross-device data can take your marketing to the next level in a multi-device world.