How To Test Cross-Device
Audience Extension

A cross-device audience extension program helps you expand your audience by reaching them on the other devices they use. Before running an audience extension program, you will want to identify the number of additional cookie and device IDs to determine the efficacy of running the program. This is where a cross-device audience extension test comes in.

What you’ll learn:

  • The steps for implementing an audience extension test
  • How to identify matching cookie and device IDs
  • Audience extension test best practices 

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