Today's customer journey is fragmented across devices, channels and platforms. At the same time, customers expect consistent, personalized messages across the channels and platforms they use.
Customer identity solutions play a major role in solving the fragmented customer identity problem. Adbrain collects and analyzes billions of data points every month to build the industry's most comprehensive map of customer identity.
To do this, Adbrain applies advanced data science and machine learning techniques to match devices - including PCs, phones and tablets - to individual users.
This information sheet will explain how Adbrain's Customer ID Map is built utilizing the latest approaches and technology in machine learning.