Deterministic vs. Probabilistic            Cross-Device Methods

This guide provides an overview of the benefits and misconceptions associated with deterministic and probabilistic cross-device data methods. We also offer a clear solution to getting the most value from leveraging both to reach your marketing goals. 

Topics include:


  • An overview of the deterministic method
  • An overview of the probabilistic method
  • The tradeoff between scale and accuracy
  • Adbrain's solution

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