A key consideration when implementing cross-device campaigns is how to strike the right balance between precision and scale. Your cross-device campaign will only be effective if it can identify numerous device matches with a level of statistically relevant precision.
There are numerous ways to use cross-device data; some of which require scale, and some of which require precision. A precision and accuracy test will help you determine if your data is more aligned with one versus the other, and any trade-off you may need to make.
What you’ll learn:
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