How To Test Cross-Device
Marketing Performance

One of the most effective ways to assess the value of adding cross-device to your marketing campaigns is to conduct a performance uplift test.  In a performance uplift test, you run a single-device version and a multi-device version of your campaign, and compare the results. The test will show you the incremental impact of adding cross device.   

What you’ll learn:

  • The steps for running your own performance uplift test
  • How to identify matching cookie and device IDs   
  • Performance uplift testing best practices

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