Cross-Device Marketing: What Technologists Need to Know

This whitepaper provides an overview of cross-device technology and the opportunity for technologists. This extensive report begins with the basics of what cross-device technology is and how it works and continues into a deep dive of how technologists use cross-device and how to choose the right cross-device partner for your business. 

Topics include:


  • What is cross-device technology and how does it work?
  • Probabilistic vs. deterministic cross-device data methods
  • Cross-device precision vs. scale
  • How technologists use cross-device technology
  • How to choose a cross-device technology partner

Download now!