Cross-Device Marketing: What Technologists Need to Know


This whitepaper provides an overview of cross-device technology and the opportunity for technologists. This extensive report begins with the basics of what cross-device technology is and how it works and continues into a deep dive of how technologists use cross-device and how to choose the right cross-device partner for your business. 

Topics include:

 

  • What is cross-device technology and how does it work?
  • Probabilistic vs. deterministic cross-device data methods
  • Cross-device precision vs. scale
  • How technologists use cross-device technology
  • How to choose a cross-device technology partner

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