Maximum Reach, Improved Awareness, & Increased Store Visits for Leading Retailer
Adbrain partnered with On Device Research to determine the effectiveness of a cross-device campaign for a leading UK retailer.
With the average customer owning on average, 3.64 devices (GlobalWebIndex), marketers struggle to achieve a unified view of the customer. Much of their wealth of audience data is trapped in device, channel and platform silos, fragmenting their view of the customer. This leads to wasted marketing spend, inconsistent messaging, and lost opportunity.
Adbrain provides the first truly holistic customer identity solution. Adbrain's Identity AI™ captures billions of device, platform and channel identifiers daily and links them into a holistic, actionable Customer ID Map; providing a single view of each customer.
Adbrain solves the fragmented identity problem and takes personalization to new an entirely new level of performance. With Adbrain, marketers can now:
Find out more about how Adbrain's Customer ID Mapping technology works