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  • Targeting
    Audience Extension
    Take your best performing audience from desktop and convert them to a mobile audience.
  • Targeting
    Audience Extension
    Scale your favorite mobile app audiences to mobile/desktop web
  • Targeting
    Audience Extension
    Take your best performing Nielsen DAR audience on desktop and convert to a mobile audience.
  • Targeting
    Audience Extension
    Take your best performing location-based audience from mobile and convert into a desktop audience.
  • Measurement
    Brand Uplift Report
    Extend your audience to understand the effect on your Brand Metrics from exposure to mobile.
  • Targeting
    Dynamic Content Optimization
    Show users different ads in response to adverts they've seen on different devices.
  • Targeting
    Dynamic Content Optimization
    Change ad content across devices based on user behavior.
  • Targeting
    Exclusion Management (Negative Targeting)
    If a user purchases anything on one device, stop targeting them on all their devices.
  • Measurement
    Path to Conversion/Attribution
    Show the conversions of users who explore on one device and convert on another.
  • Measurement
    Path to Conversion/Attribution
    User sees ad on mobile, then sees ad on desktop and converts on desktop.
  • Targeting
    Retargeting
    Reach a user on desktop who hasn't clicked on a mobile ad.
  • Targeting
    Retargeting
    Retarget users who sign up for a desktop account to download mobile app
  • Targeting
    Retargeting
    Retarget a user who visits your mobile website/app but doesn't convert.
  • Targeting
    Retargeting
    Retarget a user who visits your mobile website/app and abandons their cart on another device.
  • Targeting
    Retargeting
    Retarget users with a “test drive” ad when they are near an automotive dealership
  • Targeting
    Retargeting
    Retarget visitors to a CPG/Consumer Electronics Brand desktop website when user is near supermarket
  • Targeting
    Sequential Messaging
    Tell a sequential marketing story with sequential ads across devices.
  • Measurement
    Store Attribution
    Measure whether users are more likely to visit your physical store after see your ad on desktop, mobile, or both.
  • Measurement
    Store Attribution
    Measure whether users spend more time in your physical store after see your ad on desktop, mobile, or both.
  • Measurement
    Store Attribution
    Measure whether users spend more money in your physical store after see your ad on desktop, mobile, or both.
  • Measurement
    Unique Reach & Frequency
    Get an accurate account of your cross-device reach with duplicates eliminated.
  • Measurement
    Unique Reach & Frequency
    Get an accurate account of your cross-device impressions with duplicates eliminated.